Gregory Scott Words Blog
Welcome to the Gregory Scott Words Blog, where storytelling converges with digital innovation. As a seasoned journalist and web designer with over 20 years of experience crafting compelling narratives for outlets like Fox, the NY Post, and MSN, I blend editorial precision with creative design to bring ideas to life. Dive into my latest insights on content strategy, animation projects, and brand elevation—from dynamic animated logos and vibrant public service announcements to intricate stop-motion creations. Explore the artistry behind each piece, discover tools like Adobe After Effects and Illustrator, and gain inspiration for your own digital endeavors. Whether you’re seeking tips on motion graphics or collaborative opportunities, let’s connect and transform words into captivating visuals. Contact me to start a conversation!
NHS Content Analysis
Looking into an organization’s digital content can give a glimpse into whether it takes the digital realm seriously. This week, I analyzed the Northumbria Healthcare Services website and social media…
Stop Motion
The addition of sound to movies and animations can take creations up a level. For this project, I created an animation using a linear storyline about a couple who get…
Business Proposal
Everywhere you look, people are looking at their phones consuming content. They could be looking for a restaurant to eat at, a job to work at, a house to live…
Branded Content: Does It Cross The Line Of Ethics?
The topic of ethics when it comes to anything is interesting because it is always based on what is right or wrong. The big question is who determines whether something…
Content Analysis
Looking into an organization’s digital content can give a glimpse into whether it takes the digital realm seriously. This week, I analyzed the Northumbria Healthcare Services website and social media…
Content Marketing vs. Content Strategy: What’s the Difference?
From a bird’s eye view, content marketing and content strategy may seem to mean the same thing. When you drill down into each term you will quickly find they are…
Conducting a Content Analysis
Conducting an analysis on an organization’s website is a crucial step when developing a content strategy. The analysis not only gives you a glimpse into what the site does well,…
Prepare, Budget, And Get Buy-In
Having an affective content strategy is only great if the right people are behind it and the proper preparation was exercised. Meghan Casey, the author of the 2017 book, “The…
Content Strategy Concepts Through The Years
With all the research out there and trial and error methods that companies are using to reach customers and sell products, concepts and practices of content strategy has changed quite…
Content is Everywhere
Everywhere you look, your brain is being filled with content. Think about that for a moment: When you go to the mall, you are surrounded by stores with advertising in…
Promoting A New Podcast
Putting together a podcast has many different facets. You have conceptualization, research, pre-production, and production. Then there is post-production, where the podcast is packaged and topped off with a bow….
The Oh Fudge! Podcast Goes From Concept To Reality
The Concept Ever since I was a teenager, I have held the belief that the First Amendment of the United States Constitution—freedom of speech—is the most important right that we…
Putting Together The Right Pieces
Two out of three of the “Oh Fudge! Podcast” episodes were produced this past week, and each had their own snags when laying them down. The snags ranged anywhere from…
The Oh Fudge! Podcast is Go
While the pieces of the Oh Fudge! Podcast started falling into place last week, all the pre-production tasks were completed this week making production on the show a go. Technique…
Pieces Of A Podcast Falling Into Place
Intro: The “Oh Fudge” podcast is quickly becoming a reality. The never-ending task of researching topics like first amendment rights, FCC authority, and definitions of dirty words are being completed…
The Impact Of Carlin’s Seven Dirty Words
When George Carlin presented his “Seven Words” comedy bit to an audience in Monterey, CA back in 1972, he opened the eyes of many people. In the bit, Carlin addresses…
Making a Podcast Roadmap and Choosing the Right Equipment
Finding a way to make life easier, through all the stresses people are faced with these days, is like a golden ticket to a chocolate factory. These stresses – whether…
An Idea For Creating Buzz
When the topic of Content Creation comes up, the first thoughts I have are print publications, websites, applications, social media, and podcasts. Each medium is unique in how information is…
Public Service Announcement
Summary: Animation is everywhere. We, as a civilized modern society are so accustomed to animation that whenever it is in front of us, we oftentimes fail to acknowledge the work…
User Interfaces
Summary: Sometimes clichés can be annoying; other times there is no other way to describe what you want without using a cliché. The animation process is complex and has many…