NHS Content Analysis
Looking into an organization’s digital content can give a glimpse into whether it takes the digital realm seriously. This week, I analyzed the Northumbria Healthcare Services website and social media […]
Stop Motion
The addition of sound to movies and animations can take creations up a level. For this project, I created an animation using a linear storyline about a couple who get
Business Proposal
Everywhere you look, people are looking at their phones consuming content. They could be looking for a restaurant to eat at, a job to work at, a house to live
Branded Content: Does It Cross The Line Of Ethics?
The topic of ethics when it comes to anything is interesting because it is always based on what is right or wrong. The big question is who determines whether something
Content Strategy, Strategy
Content Analysis
Looking into an organization’s digital content can give a glimpse into whether it takes the digital realm seriously. This week, I analyzed the Northumbria Healthcare Services website and social media
Content Strategy
Content Marketing vs. Content Strategy: What’s the Difference?
From a bird’s eye view, content marketing and content strategy may seem to mean the same thing. When you drill down into each term you will quickly find they are
Content Strategy
Conducting a Content Analysis
Conducting an analysis on an organization’s website is a crucial step when developing a content strategy. The analysis not only gives you a glimpse into what the site does well,
Content Strategy
Prepare, Budget, And Get Buy-In
Having an affective content strategy is only great if the right people are behind it and the proper preparation was exercised. Meghan Casey, the author of the 2017 book, “The
Content Strategy
Content Strategy Concepts Through The Years
With all the research out there and trial and error methods that companies are using to reach customers and sell products, concepts and practices of content strategy has changed quite
Content Strategy
Content is Everywhere
Everywhere you look, your brain is being filled with content. Think about that for a moment: When you go to the mall, you are surrounded by stores with advertising in